the insertion of the internet into this "blind spot" of the television signal is taken up by selbo both literally and metaphorically. her project comments on the nature of viewing experiences, and refers, by extension, to all sorts of other gaps -- to the nature of in-between spaces, to subtexts, and to innuendoes that draw us closer while commanding us to respond. one of these gaps is the distinction between "push" and "pull" media -- whereas television is seen to push its content at the viewer, at a rate and sequence over which the viewer has no control, the internet currently exemplifies "pull" media, where the viewer selects when and in what way content is accessed.

the project also links outside äda 'web, to statistics about tv and internet access and technology, pointing to further distinctions between these communication technologies.

in adapting advertising imagery to her own ends, selbo has borrowed freely from an area that is widely viewed as the encroachment of push technology into the internet, and used it for a specific application of her own. selbo explains, "tv advertising is built on issues of promise and prohibition and there's always a subtext. this project works with that subtext."