\ Joshua Decter \ Lari Pittman \ David A. Ross \ Peter Schjeldahl \ Benjamin Weil \ Q&A \

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The necessity of discrimation

First of all, in today's world, every medium must have a market. A market is a sign and a cause of the significance of an art. The only option is patronage. For a market to serve significance,quality, in an art it has to have special features. First, there must be demand and then there must be pressure for discrimination. Not this one, not that one, I like that one, I like that one better--- to watch the conversation around an art that involves the values and interests of the culture.

The demand and the pressure of discrimination should not come from exactly the same place as it does in any field; rarity is an issue. Otherwise, it would be the same as the beer can collecting market. In the pure collecting market, the discrimination and the demand are coming from the same place. The pressure for discrimination should entail ideas, it should be critical.

At best, the pressure for discrimination comes from slightly outrigger positions, voiced by people who regard the product as symbol of values they care about as an oracle. The art that is in the preeminently blessed state today in the world, is the movies. It has a colossal demand, and lively pressure for discrimination from many angles; it offers new talents, new directions, new styles, and can even vacuum up critical points of view.

From Godard to Tarantino, you have people who basically started as critics and became directors. This is the absolute pinnacle of an absolutely healthy market for a class of dominant art.

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