\ Joshua Decter \ Lari Pittman \ David A. Ross \ Peter Schjeldahl \ Benjamin Weil \ Q&A \

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Web Synergy

One thing Peter talked about before is the economics of the art market. This is a very important issue. There maybe a market for the Web but, at this time, there is definitely no economic exchange between the producers and the consumers, and that is a real issue very difficult to solve. For the moment it is a "free for all" situation. This will have to change, because otherwise, the web as a medium for artists will not be a viable solution. When this changes, it will probably redefine the the way people access it or not access it.

Will people access art projects - or the web in general - in the same fashion if they have to pay for content?

There is one other thing that is important in considering the way the Web functions, in that it calls for collaboration. Nobody can think about the context - take an "analytic" approach to the medium - and master the technology at the same time. Artists have an specific distance from reality, which technology-oriented people, people developing their skills in the technology, might not have, because their focus is different. The dynamics of a web project most likely derives from that collaboration. The conceptual grounding for a project derives from its structure, it's the result of "mind webbing".

It is like the film situation, where there is a need for real collaboration. The idea of authorship, as per David Ross's description before, also needs to be talked about, in the sense that is not only the viewers that will define the way the work is made, but also, the collaboration between a crew of people and the way solutions maybe found. A web work is more about exposing a thought process than a finished product. That's maybe where the word "interactive" takes all its meaning.

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